Social Media Manager
MESHKI is a globally recognised fashion brand, celebrated for its dedication to empowerment, inclusivity, and sustainability. With the vision to be the global leader in accessible luxury and championing the empowerment of people worldwide through an unmatched shopping experience, MESHKI prides itself on being a brand that inspires and engages, fostering a culture of social change and community impact.
ABOUT THE ROLE
WHAT YOU'LL BE DOING
- Curate Instagram feed to ensure MESHKI’s grid is premium, highly engaging, showcases diversity in all forms, optimizes trade for different regions and amplifies other marketing activity. Schedule and publish across different social media platforms such as Instagram, Instagram stories and Pinterest.
- Brief and edit Instagram reels and social graphics to maximize engagement and reach.
- Build and nurture a strong social community by engaging with followers, responding to comments in a timely manner and participating in platform trends. Continuously monitor and analyse community feedback to inform content strategy and improve engagement.
- Foster relationships with key influencers and brand ambassadors to amplify MESHKI’s reach and engagement on Instagram.
- Develop and implement a comprehensive social media strategy that aligns with MESHKI’s brand vision and marketing objectives.
- Continuously ideate and implement new ways to utilise social media features and trends to enhance MESHKI’s presence on socials.
- Manage a content calendar, ensuring a consistent posting schedule that maximises engagement.
- Identify creators and influencers across all platforms that target different objectives to convert sales, drive engagement, drive follower growth, increase brand loyalty/awareness and encompass MESHKI’s mission to empower women worldwide.
- Develop strategies to generate sales and drive product sell-through on social platforms through organic content.
- Highlight and create buzz around new launches and restocks to encourage sell-outs and heightened demand.
- Track and analyse key performance metrics, including views, likes, comments, shares, and follower growth, to assess the effectiveness of content and campaigns.
- Conduct industry and competitor research to put forward recommendations for content gaps and upcoming collection/bespoke launches.
- Conduct research for industry leading social media initiatives to expand follower growth, engagement rate and boost sales across all social platforms.
WHAT YOU'LL NEED
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 3 years of experience in social media management, with a focus on Instagram.
- Minimum of 3 years of experience in managing a social team.
- An online portfolio showcasing a proven track record of creating viral social media campaigns, and engaging content on Instagram and Tiktok.
- Strong social media presence on personal Instagram and Tiktok accounts.
- Ambitious and creative mindset with an obsession for social media and fashion.
- Strong video production and editing skills, with proficiency in video editing software (e.g., Inshot, Capcut).
- Deep understanding of Instagram and Tiktok trends, algorithms, and best practices.
- Excellent communication and interpersonal skills, with the ability to engage and build relationships with followers and influencers.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Creative mindset with the ability to generate innovative ideas and solutions that align with brand values.
- Genuine love for MESHKI and perfect alignment with its aesthetic and style.
- Personal style that is elevated and inline with brand aesthetic and direction.
- Inherent understanding of what appeals to MESHKI’s target demographic, ensuring that all marketing efforts resonate with the audience.
- Extensive experience with the US market and global business operations, with a proven track record of driving growth in diverse regional markets.
SALARY & BENEFITS
Employee Perks: Monthly clothing allowance, generous employee discounts and flexible working arrangements to support a healthy work-life balance. Bi-weekly healthy breakfast in the headquarters, pilates yoga and meditation classes.
Personal and Professional Development: We invest in your growth with access to training programs, workshops, and global conferences, free access to Headspace and Masterclass
Career Advancement: Clear pathways for career advancement within MESHKI, supporting your professional journey every step of the way.
COMPANY CULTURE
We cherish a culture at MESHKI where every individual feels respected, valued and is empowered with the tools, resources and support to contribute to the collective goal we all share, whilst advancing their career goals and ambitions. At MESHKI your future is defined by your ambition, your dedication and integrity; if you work hard, and contribute to the empowering culture that surrounds you through collaboration, communication, a humble attitude to learning and integrity and gratitude and professionalism, you’ll achieve any goal you set your mind to.
Please be advised that we are not engaging recruitment agencies for this hire and will not consider any unsolicited resumes.
MESHKI is a globally recognised fashion brand, celebrated for its dedication to empowerment, inclusivity, and sustainability. With the vision to be the global leader in accessible luxury and championing the empowerment of people worldwide through an unmatched shopping experience, MESHKI prides itself on being a brand that inspires and engages, fostering a culture of social change and community impact.
ABOUT THE ROLE
WHAT YOU'LL BE DOING
- Curate Instagram feed to ensure MESHKI’s grid is premium, highly engaging, showcases diversity in all forms, optimizes trade for different regions and amplifies other marketing activity. Schedule and publish across different social media platforms such as Instagram, Instagram stories and Pinterest.
- Brief and edit Instagram reels and social graphics to maximize engagement and reach.
- Build and nurture a strong social community by engaging with followers, responding to comments in a timely manner and participating in platform trends. Continuously monitor and analyse community feedback to inform content strategy and improve engagement.
- Foster relationships with key influencers and brand ambassadors to amplify MESHKI’s reach and engagement on Instagram.
- Develop and implement a comprehensive social media strategy that aligns with MESHKI’s brand vision and marketing objectives.
- Continuously ideate and implement new ways to utilise social media features and trends to enhance MESHKI’s presence on socials.
- Manage a content calendar, ensuring a consistent posting schedule that maximises engagement.
- Identify creators and influencers across all platforms that target different objectives to convert sales, drive engagement, drive follower growth, increase brand loyalty/awareness and encompass MESHKI’s mission to empower women worldwide.
- Develop strategies to generate sales and drive product sell-through on social platforms through organic content.
- Highlight and create buzz around new launches and restocks to encourage sell-outs and heightened demand.
- Track and analyse key performance metrics, including views, likes, comments, shares, and follower growth, to assess the effectiveness of content and campaigns.
- Conduct industry and competitor research to put forward recommendations for content gaps and upcoming collection/bespoke launches.
- Conduct research for industry leading social media initiatives to expand follower growth, engagement rate and boost sales across all social platforms.
WHAT YOU'LL NEED
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 3 years of experience in social media management, with a focus on Instagram.
- Minimum of 3 years of experience in managing a social team.
- An online portfolio showcasing a proven track record of creating viral social media campaigns, and engaging content on Instagram and Tiktok.
- Strong social media presence on personal Instagram and Tiktok accounts.
- Ambitious and creative mindset with an obsession for social media and fashion.
- Strong video production and editing skills, with proficiency in video editing software (e.g., Inshot, Capcut).
- Deep understanding of Instagram and Tiktok trends, algorithms, and best practices.
- Excellent communication and interpersonal skills, with the ability to engage and build relationships with followers and influencers.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Creative mindset with the ability to generate innovative ideas and solutions that align with brand values.
- Genuine love for MESHKI and perfect alignment with its aesthetic and style.
- Personal style that is elevated and inline with brand aesthetic and direction.
- Inherent understanding of what appeals to MESHKI’s target demographic, ensuring that all marketing efforts resonate with the audience.
- Extensive experience with the US market and global business operations, with a proven track record of driving growth in diverse regional markets.
SALARY & BENEFITS
Employee Perks: Monthly clothing allowance, generous employee discounts and flexible working arrangements to support a healthy work-life balance. Bi-weekly healthy breakfast in the headquarters, pilates yoga and meditation classes.
Personal and Professional Development: We invest in your growth with access to training programs, workshops, and global conferences, free access to Headspace and Masterclass
Career Advancement: Clear pathways for career advancement within MESHKI, supporting your professional journey every step of the way.
COMPANY CULTURE
We cherish a culture at MESHKI where every individual feels respected, valued and is empowered with the tools, resources and support to contribute to the collective goal we all share, whilst advancing their career goals and ambitions. At MESHKI your future is defined by your ambition, your dedication and integrity; if you work hard, and contribute to the empowering culture that surrounds you through collaboration, communication, a humble attitude to learning and integrity and gratitude and professionalism, you’ll achieve any goal you set your mind to.
Please be advised that we are not engaging recruitment agencies for this hire and will not consider any unsolicited resumes.
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