A MESHKI Summer in St Tropez

Where Summer begins, not with a date – but with a feeling lived and experienced in St Tropez.

By Vivienne Lee, Brand Marketing Lead

June 26, 2025

As Summer approaches in the northern hemisphere, we crossed continents – not just to present a collection but to live inside the very essence of it. In a place that inspired it. The Viva Resort ‘25 Collection wasn’t just inspired by summer in Europe but made to be experienced there. St Tropez was what we saw as a global summer destination and where better to connect with our friends of the brand other than in this very small town of the French Riviera. So we packed our bags and brought MESHKI from Australia to a place that sparked it all.

Alexa

Ruffle Chiffon Maxi Dress - Pastel Lime

$289
$289
Preferred Fibres

Gabrielle

Slinky And Mesh Maxi Dress - Lemon

$159
$159
Preferred Fibres

On June 10th, sixty friends of the brand gathered in the heart of the Riviera to mark the beginning of summer. Guests flew in from around the world, greeted by warm sun, a sparkling coastline, and the quiet elegance of the MESHKI Château. The air was filled with anticipation as we prepared to bring the vision of Viva Resort ‘25 to life.

Everything was curated to reflect the rhythm of a true summer’s day in St Tropez – from an indulgent long lunch to slow games of pétanque in the garden, to conversations unfolding in our sun-shaded cabana or poolside umbrellas. Every detail, every touchpoint, reflected the intention behind the collection: effortless beauty, connection and the joy of living in the present. The MESHKI team were preparing for an unforgettable experience with one thing missing. Our guests.

Preferred Fibres

Malakhai

Chiffon Halter Maxi Dress - Black

$189
$189
Preferred Fibres
Preferred Fibres

Jonna

Chiffon And Mesh Maxi Dress - Dark Chocolate

$199
$199
Preferred Fibres

Brynn

Orchid Knit Maxi Dress - Baby Blue

$255
$255

Reece

Halter Knit Maxi Dress - Chocolate

$215
$215

As the sun reached its peak and the air turned golden, our château came alive with sixty incredible females, each uniquely styled in the Viva Resort ‘25 Collection. Arriving one by one – each was a vision of summer sophistication. A moment we would never forget: the collection worn and styled so uniquely perfectly to each guest. Many of these guests had been a part of our MESHKI community for years – collaborators, creators, muses and friends of the industry. Some we had only known digitally, others we were meeting in person for the very first time. The aura of the space was so vibrant with our favourite summer playlist playing on the speaker and the excitement of everyone meeting and connecting with each other. It was inspiring to see that we were not only brought together by fashion, but a shared sense of purpose, creativity and connection. 

Cocktail hour kicked off with conversations over caviar then moving into a long lunch where time slowed. Here we were able to hear from our co-founders Shadi and Natalie that flowed onto more conversations and the spirit of summer truly took hold.

Then came a special performance. As everyone slowly started to move poolside we had Kim Turnbull turning up the energy playing a set of amapiano and afro-beats, perfect for the occasion. As time quickly passed, international artist Omah Lay, dressed head to toe in our Jameson set, took the poolside stage. The dancing, the music, the excitement and the overall energy was vibrant – it was everything summer should be. This wasn’t just an event, it was a collection lived.

The carefree elegance, the bold femininity, the magnetic confidence that defines Viva Resort ‘25 – it was all there, reflected in the people, the space, the mood and the memories made. 

MESHKI came to St Tropez to launch a collection with the start of summer. We left with something more: proof that summer doesn’t begin with a date on a calendar – it begins with a feeling. And within our château within the French Riviera on June 10th, we felt it in full.

Credits

Photography: Eseniia Araslanova
Film Photography: Andy Swartz
Videography: Andy Swartz